ART DIRECTOR: COLE SLATER
DIGITAL DESIGNER: COLE SLATER
MUSIC: SEBASTIAN SACK

BRIEF: The ‘REPLICA’ collection assembles iconic fragrances and scented candles that have the universal power to trigger personally cherished moments, personal stories lived or to be lived.

APPROACH: Building off of the olfactory elements of a fireplace, I created a visual that felt like a faded memory— one infused with nostalgia and warmth like a flickering flame. Inspired by archival photographs from the Maison Margiela A/W 1993 show.

TREATMENT: I began by creating an accurate digital 3D model using various animation softwares. Once the bottle was realistically recreated, I was able to perform camera movements which were unachievable had I filmed the fragrance in a real photo studio environment. Then, I used the Margiela tagging system as a countdown to create pacing throughout the video and paired it with the 3D animated footage. Lastly, I used printing and photo scanning methods to create the faded photograph texture. Ultimately, I decided to make a quick six second video to create the feeling of a fleeting memory while creating a short video that would play into the Instagram Reel algorithm perfectly. Since the video is so short, viewers will replay it multiple times, boosting its performance and showing the visual to a wider audience.